The idea of setting up a
database of ticket sales for films distributed in Europe was originally
proposed by the Advisory Committee of the European Audiovisual
The Observatory carried out a feasibility study in 1997, which concluded
that such a database was necessary to meet various needs within the industry.
It also suggested that, if adequate resources were made available, it
was feasible to set up such a database and that the European Audiovisual
Observatory was unanimously recognised as the ideal body to carry out
The Observatory has regularly
collected data on admissions to films distributed in Europe since 1996.
Software was developed in summer 2000. The LUMIERE database was launched
on 13 November 2000 on the occasion of the European Cinema Forum held
in Strasbourg, since when it has been accessible on-line.
REASONS FOR DETAILED OBSERVATION
OF ADMISSIONS TO FILMS DISTRIBUTED IN EUROPE
A database of admissions
to films distributed in Europe has many different uses.
1. Verification of
attendance and income
A variety of organisations
would like precise figures from which to measure a film's commercial success:
like to know how many tickets are sold and the exact amount of money
taken by cinema owners as a result of their films;
directors, etc) would like precise figures showing how successful
their films are;
public bodies would like
detailed information about films they have supported financially.
This information is particularly important since the MEDIA II programme
has launched a system of automatic distribution aid based on the number
of tickets sold for European films outside their national market .
The LUMIERE database meets
this need to a certain degree by systematically compiling data available
in the various European Audiovisual Observatory member states. However,
the Observatory is unable to verify the accuracy of the data provided
by national sources. The figures contained in the database should therefore
be considered indicative.
2. Statistical analysis
of admissions to and income from films for market research purposes
A compilation of data indicating
how successful a film has been can prove useful in various types of market
analysis of a film's
success in different geographical areas;
analysis of shares in
a particular market;
analysis of a film's
analysis of trends specific
to a particular region;
analysis by genre;
analysis of the performance
of producers, distributors, directors and actors.
Various groups of people
may carry out this type of analysis:
It is therefore in the
"general interest" to create an accessible, transparent European database.
The LUMIERE database contains various calculation functions designed to
facilitate market analysis (analysis of market share, comparison between
supply and demand, degree of concentration of film attendance, exportation
rates, film attendance charts). For various methodological and technical
reasons, these tools are not available on-line. The Observatory can provide
tailor-made reports (contact: André Lange).
3. Analysis of ticket
sales for the purposes of estimating the commercial value of directors,
actors, films or film libraries
Information on a film's commercial success in
cinemas can be used to assess its commercial value in other markets:
Generally speaking, cumulative
information on films is taken into account in order to estimate the value
of directors and actors.
We hope that the LUMIERE
database will be useful for this type of analysis, since it provides detailed
information on the success of films in the various European markets.